Our interfaces help people by allowing them to complete tasks, find information, and all of the other things we imagine technology can do.

  • How do you make people more likely to act or to develop habits?
  • How can you help people make better decisions?
  • How can we help people to do what they want and need, without taking advantage of them?

Explore some of the principles of Psychology that can be used to Influence behavior.

Consider the ethical choices that we make as we help people to act in their own self interest, while building our business.